Head of Business Development & Sales (Qualified Custody & Escrow)

hybrid
Toronto, Ontario, Canada .
full-time . September 11, 2025

Description

Power the Future of Fintech with Tetra Trust

Tetra Trust is leading the charge in Canada’s digital asset revolution, solving one of the final barriers to widespread institutional adoption: secure, compliant custody. With $10 million in backing from powerhouses like ATB Financial, National Bank, Shopify, and Wealthsimple, we’re launching Canada’s first regulated stablecoin and scaling beyond custody into a multi-billion-dollar ecosystem. Managing over $2.5 billion in assets under custody, profitable, and partnered with top-tier banks and fintech giants, Tetra is at the epicenter of Canada’s financial transformation. Founded in 2019 under Tetra Digital Group, we’re building the world’s premier institutional-grade digital asset infrastructure with the stability of a financially robust organization and the high-octane agility of a startup with world-class potential.

Who You Are

We’re seeking a dynamic Head of Business Development (BD) & Sales to supercharge our revenue engine and drive exponential growth in a market poised for takeoff. Reporting to the Chief Revenue Officer (CRO), you’ll be an individual contributor, focused on owning the full-cycle sales process, from lead generation to deal closure, while building a robust pipeline and delivering white-glove client experiences that forge lasting partnerships. This performance-driven role offers uncapped variable compensation and growth opportunities; the chance to shape the industry and lead the next era of fintech innovation.

What You’ll Be Selling

In this role, you'll be driving customer acquisition for Tetra Trust's comprehensive suite of qualified custody and escrow services. As Canada's first regulated digital asset custodian, Tetra offers institutional-grade custody solutions including hot and cold wallet support with 24/7 access, on-demand withdrawals, and flexible withdrawal windows. You'll also be selling our newest innovation, Tetra Unity—an institutional-grade orchestration platform that helps financial institutions, payment providers, asset managers, and corporates seamlessly integrate best-in-class digital asset services. These solutions serve a diverse client base including corporate entities, high-net-worth individuals, institutional investors, asset managers, market makers, trading platforms, family offices, and miners, all seeking secure, compliant, and accessible digital asset custody.

What You'll Be Doing

Lead Generation & Networking: Leverage your sales and communication expertise to generate high-quality leads through channels like LinkedIn, cold email/call outreach, industry events, digital marketing, and referrals. Attend conferences, webinars, and meetups to boost Tetra’s visibility and connect with potential clients.
Prospecting & Client Acquisition: Actively drive new business by prospecting, identifying, and converting leads into clients. Build a strong pipeline targeting crypto and fintech firms, financial institutions, asset/wealth managers, mid-to-large corporates, and high-net-worth individuals. Manage the full sales cycle to close high-value deals.
Presentations, Proposals & Communications: Craft compelling sales materials, proposals, and written communications to accelerate pipeline growth and showcase Tetra’s value proposition.
Contract Negotiation & Deal Closure: Lead commercial negotiations to secure executed agreements, collaborating with operations and compliance teams to ensure regulatory compliance and alignment with company policies.
Strategic Business Development: Partner with the CRO to develop and execute business development strategies aligned with Tetra’s strategic plan. Identify new market opportunities, partnerships, and trends to guide growth efforts.
Relationship Management: Build and maintain long-term relationships with key clients, partners, and stakeholders. Serve as the primary point of contact for high-value accounts, ensuring exceptional customer satisfaction and seamless onboarding.
Sales Strategy: Collaborate with the CRO to design and implement sales strategies, pricing models, and go-to-market plans that align with business goals and drive campaign success.
Sales Analytics & Reporting: Track and report on sales activities, performance, and key metrics (e.g., pipeline status, conversion rates, revenue forecasts). Provide regular updates to senior management on progress toward targets.
Collaboration with Product & Operations: Work closely with product and operations teams to align offerings with market needs, share customer feedback to refine products, and develop marketing materials to support BD efforts.
Market Insights & Competitor Analysis: Stay ahead of trends in crypto, blockchain, and DeFi. Provide actionable insights to the product team based on customer needs and competitive intelligence.

What We’re Looking For

Education:

Bachelor’s degree in Business, Finance, Marketing, or a related field. An MBA or relevant certification is a plus.

Work Experience:

10+ years of combined experience in B2B business development, sales, or client acquisition in institutional financial services, fintech/software, crypto, or blockchain industries.
4+ years of experience with digital assets, ideally in an institutional context (e.g., ETP/ETF, trading platforms/OTC, custodians, or tech vendors).
Proven track record of generating leads, negotiating contracts, and closing high-value deals.
Demonstrated success in B2B customer acquisition, building relationships with small, medium, and large clients across financial services, fintech, and digital asset sectors.
Familiarity with the institutional crypto ecosystem, blockchain technology, digital currencies, and decentralized finance (DeFi).

Skills & Competencies:

Deep knowledge of the digital asset/crypto ecosystem.
Exceptional writing and analytical skills to create compelling sales materials and presentations.
Strong communication and negotiation skills to influence stakeholders and close deals effectively.
Ability to manage and prioritize a large opportunity pipeline.
High business acumen with expertise in analyzing market trends, customer needs, and competitors.
Experience thriving in a fast-paced, high-growth startup environment.
Proven ability to work with institutional clients (e.g., banks, asset managers, hedge funds).
Self-starter with the ability to work independently and collaboratively.

Technical Skills:

Proficient in sales and marketing tools (e.g., HubSpot, Apollo/Seamless/Lusha/Clay, Google Docs/Sheets, Word/Excel, e-Signature solutions, ChatGPT/Claude).
Familiarity with digital marketing strategies, lead generation, and sales funnel optimization.

*Nice to Have: Multilingual skills and/or experience in international markets.

What's In It For You

Be a Trailblazer: Shape Canada’s financial frontier with groundbreaking initiatives like our stablecoin launch and ecosystem expansions.
Unmatched Opportunity: Join a profitable, well-funded company with the stability of a market leader and the flexibility of a startup with global potential.
Competitive Rewards: Earn a base salary paired with an uncapped variable compensation opportunity, this is a true performance-based sales role where the right fit can unlock truly lucrative rewards. Plus, enjoy equity stock options, comprehensive benefits, and the thrill of building something monumental.
High-Impact Team: Collaborate with top-tier talent in a fast-paced, innovative environment where your contributions redefine an industry.
Location & Work Model: Based in Toronto with a hybrid work model (minimum 3 days in-office per week) upon successful completion of probationary period. Full-time in-office work required during the first quarter for onboarding and training.

Before You Apply

Tetra isn’t for everyone. If you’re looking for easy wins or a comfortable ride, this won’t be the place. But if you’re a high-output, high-trust professional with fire in your gut and the kind of drive that doesn’t quit at 5, we encourage you to apply.

This role is based in Toronto with a structured hybrid model of at least 3 days in the office per week. A full-time in-office schedule will be required during the probationary period for training.

Apply Now

If you’re a relentless closer with a passion for fintech disruption, ready to architect your own success story, this is your moment. Join Tetra Trust and let’s redefine Canada’s financial future together. Apply now at and seize this career-defining opportunity!

Submit your resume along with thoughtful answers to the application questions. We’re not looking for perfection, we’re looking for insight into who you are, what drives you, and why this challenge excites you. Serious consideration starts with a serious application. If you want your application taken seriously, seriously complete the prompt questions in the application process. Deadline to apply: September 29, 2025

Diversity, Inclusion & Belonging

Tetra is committed to building a team as diverse and dynamic as the space we’re in. We encourage candidates from all backgrounds to apply, especially those traditionally underrepresented in tech and finance. If you require accommodation during the hiring process, let us know and we’ll make it happen.

Know someone who would be a perfect fit? Let them know!