Tetra is leading the charge in Canada’s digital asset revolution, building institutional-grade infrastructure that enables real-world adoption of digital assets. Backed by $10 million from industry leaders including ATB Financial, National Bank, Shopify, and Wealthsimple, Tetra operates at the intersection of regulated finance and cutting-edge blockchain technology.

A core pillar of this ecosystem is Tetra CADD, a regulated Canadian-dollar stablecoin designed to unlock real transactional use cases across payments, treasury, capital markets, and on-chain financial infrastructure. Our focus is no longer just issuance, it’s driving real usage, real volume, and real economic activity through trusted partners.

You are a crypto-native, commercially driven sales leader who thrives at the frontier of new technology and market creation. You are comfortable operating as a senior individual contributor, owning complex partner relationships end-to-end while working closely with executive leadership to turn innovation into adoption.

As VP of Sales, CAD Digital (CADD) you will report directly to the EVP of Sales and play a critical role in activating our existing stablecoin partners, helping them launch concrete use cases and begin transacting, while also attracting and closing new strategic partners. You bring a deep understanding of crypto markets, on-chain use cases, and how to sell solutions that don’t yet fit neatly into traditional categories.

You are equal parts relationship builder, strategic thinker, and executor, with the credibility to work with sophisticated fintechs, crypto platforms, and financial institutions navigating the next wave of digital money.

This role is for builders, not tourists. You will be selling something new, evolving, and highly strategic, often before the market fully understands it. If you’re energized by ambiguity, motivated by impact, and excited to turn innovation into real-world usage, this role is built for you.

Work Model: Hybrid (at least 3 days in the office). Full-time in-office during the probation period for onboarding.

Excited to lead the market entry for Canada’s first regulated stablecoin? Send your resume and genuine answers to our application questions, they help us see your strategic thinking and passion. We can’t wait to connect with game-changers like you.

Tetra is committed to building a team as diverse and dynamic as the space we’re in. We encourage candidates from all backgrounds to apply, especially those traditionally underrepresented in tech and finance. If you require accommodation during the hiring process, let us know and we’ll make it happen.