Business Development Representative, Fintech / Digital Assets

hybrid
Toronto, Ontario, Canada .
full-time . May 8, 2025

Description

Tetra Trust Company is Canada’s first qualified custodian for digital assets and is on a mission to unlock the digital asset industry for institutional investors. Founded in 2019 to meet the growing need for institutional custody in Canada, Tetra’s vision is to grow into a full-service financial platform and infrastructure provider for the digital asset space.

Tetra provides a solution to one of the last remaining problems preventing institutional adoption of the digital asset industry—custody. Tetra is a rapidly growing, well-funded company. You’ll be afforded all the benefits of joining a larger company with the flexibility and independence to grow Tetra into a world class company.

Tetra Trust is looking for a Business Development Representative (BDR) to join our team. Reporting to the Head of Business Relationships & Sales, the BDR will be responsible for driving revenue growth through direct sales efforts, building strategic client relationships, and executing the business development strategy. You will be a key player in expanding the company’s customer base, identifying new opportunities, and ensuring long-term partnerships. This role requires a mix of sales leadership, client-facing experience, and the ability to execute effective sales strategies.

You will work closely with cross-functional teams (including product, engineering and operations) to ensure that the company meets its growth targets while maintaining a focus on customer satisfaction and relationship-building.

Tetra is a fast paced start up ready to capitalize on the growing market of digital assets. We offer a competitive salary, stock options, and benefits.

This role is based in Toronto with a structured hybrid work model of at least 3 days in the office per week. This role requires a full-time office work model during the first month for training.

Key Responsibilities

1. Lead Generation & Prospecting

Identify and research prospective clients within the fintech, digital asset, and financial services ecosystem (e.g., exchanges, custodians, asset managers, fintech startups).
Utilize CRM tools, social media, events, and market intelligence to develop and maintain a robust pipeline of qualified leads.

2. Client Engagement & Outreach

Initiate and maintain contact with prospective clients through cold calls, emails, social media, and networking.
Clearly articulate the company’s value proposition, product offerings, and differentiators to various stakeholders (e.g., operations, compliance, and executive teams).

3. Sales Support & Collaboration

Qualify inbound leads and set up meetings or demos for senior sales or partnership teams.
Work closely with marketing and product teams to align messaging and campaign strategy with market feedback and prospect needs.

4. Market Intelligence

Monitor trends in the digital asset, DeFi, and fintech space, including competitor activity, regulatory developments, and emerging technologies.
Provide regular feedback to product and strategy teams to help refine offerings and improve market fit.

5. CRM Management & Reporting

Maintain accurate and up-to-date records of all sales activities, lead statuses, and prospect communications in the CRM system.
Generate reports and insights to support pipeline forecasting and strategic planning.

6. Event Participation & Networking

Attend industry events, webinars, and conferences to represent the brand, generate leads, and deepen market knowledge.
Build relationships with ecosystem partners, including VCs, technology vendors, and other financial institutions.

7. Compliance Awareness

Understand and communicate key regulatory considerations relevant to digital assets, custody, and fintech operations (e.g., AML, KYC, securities law).
Coordinate with internal compliance teams to ensure outreach aligns with legal and regulatory requirements.

What we are looking for

Education: Bachelor’s degree in Business, Finance, Marketing, or a related field.
Experience:
1-2 + years of combined experience in business development, sales, or client acquisition within the institutional financial sector, FinTech/ software, crypto, or blockchain industries.
Familiarity with the crypto ecosystem, blockchain technology, digital currencies, and decentralized finance (DeFi).
Skills & Competencies:
Self-starter with the ability to work independently and as a part of the team.
Strong communication and negotiation skills with the ability to influence stakeholders and close deals effectively.
Ability to manage and prioritize multiple sales opportunities and clients simultaneously.
High level of business acumen, with the ability to analyze market trends, customer needs, and competitors.
Experience working in a fast-paced, high-growth startup environment.
Experience working with institutional clients, such as banks, asset managers, or hedge funds.

Technical Skills:
Proficient in CRM tools (e.g., Salesforce, HubSpot), sales intelligence (ZoomInfo, Apollo, etc.) and sales analytics software.
Ability to originate prospecting lists, segment outreach data and report on conversion and response rates.
Familiarity with digital marketing strategies, lead generation, and sales funnel optimization.

Nice to Have

Knowledge of digital assets.
Multilingual skills or experience working in international markets is a plus.
Demonstrated interest in fintech, digital assets, or financial services

Why choose Tetra

Exciting Industry: Be part of a rapidly growing company at the forefront of financial innovation.
Hands-on Role: You will have a direct impact on the company’s growth by leading sales efforts and developing new client relationships.
Career Growth: As a key member of the team, you’ll have the opportunity to grow your career within a fast-paced, expanding company.
Competitive Compensation: We offer a competitive salary, performance-based incentives, equity options, and a comprehensive benefits package.

How to Apply

If you're ready to make an impact and contribute to the future of finance, we'd love to hear from you! Please submit your resume and a brief cover letter outlining your relevant experience and why you're passionate about the FinTech and crypto space.

Diversity

We know diverse teams make strong teams. We highly encourage people from traditionally underrepresented groups to apply for our open positions. If you require accommodation during the application process, simply let us know and we’ll ensure it’s a positive experience for you.

Know someone who would be a perfect fit? Let them know!