Vice President of Sales, Unity

hybrid
Toronto, Ontario, Canada .
full-time . December 23, 2025

Description

Who We Are

Tetra is leading the charge in Canada’s digital asset revolution, solving one of the final barriers to widespread institutional adoption: secure, compliant custody. With extensive financial and advisory backing from institutions like National Bank, ATB Financial, Shopify, and Wealthsimple, we’re launching Canada’s commercial stablecoin and scaling beyond custody into a multi-billion-dollar ecosystem.

One of the cornerstones of that ecosystem is Tetra Unity, our institutional-grade platform designed to meet the complex needs of large asset managers operating across traditional finance and digital assets. Founded in 2019 under Tetra Digital Group, we combine the credibility of a financially robust organization with the speed, ambition, and upside of a high-growth fintech.

Who You Are

You are a seasoned enterprise sales professional with deep experience selling complex financial or technology solutions to large asset managers and institutional investors across North America. You are comfortable operating as a senior individual contributor, owning the full sales cycle end-to-end, while working closely with executive leadership to shape go-to-market strategy.

As VP of Sales, you will report directly to the EVP of Sales and serve as a critical driver of revenue growth for Tetra Unity. You thrive in high-stakes, consultative sales environments, understand long enterprise buying cycles, and know how to navigate sophisticated decision-makers across investment, operations, risk, compliance, and technology teams. You bring credibility, discipline, and a hunter’s mindset to building and closing meaningful institutional relationships.

What You’ll Be Doing

Enterprise Sales & Revenue Growth

Own the full sales lifecycle for Tetra Unity, from prospecting and discovery through negotiation and close.
Drive new logo acquisition and expansion within large asset managers across North America.
Build and manage a robust pipeline of qualified enterprise opportunities, consistently delivering against revenue targets.

Strategic Account Engagement

Develop deep, trusted relationships with senior stakeholders at asset management firms, including portfolio managers, COOs, CTOs, heads of operations, risk, and compliance.
Position Tetra Unity as a long-term strategic partner, tailoring value propositions to complex institutional needs.
Lead sophisticated commercial negotiations, including pricing, terms, and enterprise agreements.

Market & Product Collaboration

Work closely with the EVP of Sales, product, and leadership teams to refine go-to-market strategy, messaging, and ideal customer profiles.
Provide direct market feedback from prospects and clients to inform product roadmap and positioning.
Stay ahead of trends in digital assets, tokenization, stablecoins, and institutional infrastructure to maintain a strong competitive edge.

Cross-Border Growth & Travel

Support growth across the United States and Canada, with approximately 20% travel to the U.S. for client meetings, conferences, and industry events.
Represent Tetra with credibility and confidence in high-stakes external settings.

What We’re Looking For

Experience

8+ years of enterprise sales experience, with a strong track record of closing complex, high-value deals.
Demonstrated experience selling to large asset managers, institutional investors, or financial institutions in North America.
Background in fintech, capital markets, financial infrastructure, SaaS, or digital assets strongly preferred.
Proven ability to manage long, consultative sales cycles involving multiple senior stakeholders.
Bachelor’s degree in Business, Finance, Economics, or a related field.
MBA or advanced degree considered an asset but not required.

Knowledge & Skills

Exceptional consultative selling and negotiation skills.
Strong executive presence and communication abilities, both written and verbal.
Strategic thinker with a disciplined, execution-oriented approach to sales.
High degree of ownership, accountability, and comfort operating as a senior individual contributor.
Ability to collaborate effectively with executive leadership, product, and internal stakeholders.

What’s In It for You

Be a Trailblazer: Shape Canada’s financial frontier with groundbreaking initiatives like our stablecoin launch and ecosystem expansions.
Unmatched Opportunity: Join a profitable, well-funded company with the stability of a market leader and the flexibility of a startup with global potential.
Competitive Rewards: Earn a competitive salary, comprehensive benefits, and more.
High-Impact Team: Collaborate with top-tier talent in a fast-paced, innovative environment where your contributions redefine an industry.
Location & Work Model: Based in Toronto with a hybrid work model (minimum 3 days in-office per week) upon successful completion of probationary period. Full-time in-office work required during the first three months for onboarding and training.

Before You Apply

Tetra isn’t for everyone. This role is for proven closers who thrive in complex, high-expectation environments and take pride in owning results end-to-end. If you’re looking for structure without accountability or comfort without ambition, this won’t be the right fit. If you’re driven to build something meaningful and close deals that matter, we want to hear from you.

This role is based in Toronto with a structured hybrid model of at least 3 days in the office per week. A full-time in-office schedule will be required during the probationary period for training.

Apply Now

If you’re passionate about fintech disruption and ready to architect your own success story, this is your moment. Join Tetra and let’s redefine Canada’s financial future together. Apply now and seize this career-defining opportunity!

Submit your resume along with thoughtful answers to the application questions. We’re not looking for perfection, we’re looking for insight into who you are, what drives you, and why this challenge excites you. If you want your application taken seriously, seriously complete the prompt questions in the application process.

Deadline to apply: January 9, 2026.

Diversity, Inclusion & Belonging

Tetra is committed to building a team as diverse and dynamic as the space we’re in. We encourage candidates from all backgrounds to apply, especially those traditionally underrepresented in tech and finance. If you require accommodation during the hiring process, let us know and we’ll make it happen.

Know someone who would be a perfect fit? Let them know!